Our Story

Hi All! Our names are Craig and Aneshka Baldwin and we're the founders of ABCD Merch. 

Our mission at ABCD, All Because Christ Died, is to transform a multitude of generations through the revelation of the love of Christ. Our dream is for millions of people to receive the Love of Christ through the operation of our organization and the merch we put out. We desire to give time, resources and Christ centered clothing to positively impact a dying world by being the light of Jesus. 

We were found worthy of the ultimate sacrifice. That ultimate sacrifice being Jesus on The Cross.  The Perfect representation of Love. We LIVE because He Died and rose with ALL POWER. We desire to encourage everyone who runs into this merch and or organization to receive the love of Christ and to LIVE.

The fullness of all that ABCD represents is ALL BECAUSE CHRIST DIED.